You are confident that each one of your cold emails is well-written, informative, adequately personalized, and offers just the right amount of value to the recipient. You have put a lot of thought into crafting witty and catchy email subject lines that simply must push your open rates through the roof. And yet, you are not receiving enough responses. So, what’s the deal?
Reply.io experts specializing in cold marketing say the problem might be with your email signature. While many seem to think that an email signature is just a tribute to tradition that started back in the day when electronic mails weren’t a real thing and people shared their contact information by exchanging paper-based business cards, it is, in fact, a powerful and helpful tool offering a unique chance to promote your brand and build trust.
Here are a few pointers that should help you make your email signature unique and impactful:
- Highlight your name, affiliation, and contact info: those are the most important things that carry the biggest weight, promotion-wise, so make sure they stand out distinctively and catch the reader’s attention on the spot.
- Be cautious and consistent with the colors you use: if there is a place to add color in your email, it is in your email signature block. However, be careful not to overdo this. The dark text of your email signature can benefit from adding one or two colors, but make sure those colors play well together and do not distract attention from the main elements.
- Prioritize your signature elements right: there is an established hierarchy of email signature components. If you break it, you might confuse the reader, making it difficult to perceive new information. Scale the elements according to their importance to make it easier for the reader to navigate through the signature block.
- Use space dividers: if your email signature has too much information, space dividers will help place it well without compromising the block design. Besides, it is an easy way to separate different types of info and stress things that are of most importance.
If none of the above worked for you, do not get upset! These things can be tricky sometimes. That is why Reply has created a free email signature generator to help you handle this task with more elegance and style. Visit the site at https://reply.io/email-signature-generator/, enter the necessary information, and pick the one template that you like best!